Broadway shows are a popular form of entertainment in the US that attracts a large number of theatre lovers. Consequently, the demand for its tickets is awfully high. Since most shows are held for a limited duration of time, there is always a mad rush for tickets. This accounts for some agencies buying tickets in bulk to help people avoid last minute hassles. They sell the tickets later at a price that is inclusive of their margins and this proves to be a good source of revenue for them. There are different techniques that these agencies employ for selling of Broadway tickets.

There are many online agencies that can assist in the selling of Broadway tickets. These agencies buy extra tickets, which are resold to another broker or customer who needs them. However, there are certain formalities to be completed before the actual process of selling takes place. This includes filling out the tickets- to -sell form. Sellers are required to furnish all the details or information regarding seat location and the price they expect to get for a certain show ticket. A representative of the agency goes through the offer, and after proper evaluation, gets in touch with the seller. The evaluation process includes thorough checking of the information provided, which has to be supported by authentic documents. The documents include a legible copy of driver's license and a letter of agreement specifying the written consent of the seller to sell the tickets to the agency. Following this, the seller and the agency reach a mutual agreement.

Tickets are also sold on consignment with online ticket selling companies. However, the difference here is that these kinds of tickets might not necessarily sell. 85% of the proceeds from the sale of such tickets go to the seller. The latter can take the consignment tickets back at will, but has the responsibility to pay for the shipping charges.

Broadway tickets are also sold to some companies at wholesale prices, which in turn resell them at retail prices. These companies generally pay 50% to 75% of the retail price to the seller. Brokers also assist in selling Broadway tickets by making arrangement for the sellers to place their ticket inventory on various sites.

There is an elaborate technique and process for selling of Broadway tickets, to make sure that those interested are not denied the opportunity of enjoying the show. This in turn contributes to the commercial viability and success of Broadway shows.